Turn partner marketing into measurable
channel
performance

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See which partners are most active, engaged, or improving, and where support is needed the most.

Our new Channel Performance Tracker gives vendors a practical way to track partner marketing execution, improve toolkit adoption, and measure channel engagement across reseller and distributor ecosystems.

Three measurement tools. One complete view.

1. Visibility Dashboard

2. Partner Audit

3. Toolkit Activation

Built for vendor channel teams that need
actionable insights to help drive reseller sales.

The 3-step channel performance framework

Visibility Dashboard

Make partner activity visible, comparable and reportable.

We monitor:

  • Partner engagement and activity

  • Campaign participation

  • Asset and toolkit usage

  • Digital presence and
    brand visibility

  • Partner-by-partner
    performance trends

  • Benchmark and cohort comparisons

Outcome:

A clearer view of who is active, improving, under performing or disengaged.

Partner Audit

Turn under performance into practical improvement actions.

We assess:

  • Website and digital presence

  • Campaign execution

  • Content and messaging quality

  • Discoverability and
    conversion gaps

  • Brand and co-branding consistency

Outcome:

Every partner receives prioritised, actionable recommendations – not generic criticism.

Toolkit Activation

Increase toolkit adoption and prove impact.

We help:

  • Activate vendor campaign assets

  • Support rollout across partners

  • Monitor usage and engagement

  • Measure pre/post activity changes

  • Identify which assets drive action

Outcome:

Better MDF accountability, stronger activation and measurable improvement.

A focused 6-week pilot with 5 selected partners to prove value upfront.

Typical pilot structure:

• Baseline assessment

• Dashboard reporting

• Targeted interventions

• Toolkit activation support

• Measurable before/after reporting

Small enough to move quickly. Large enough to demonstrate measurable impact.

Recommended pilot programme

Why Cleo

Cleo already supports leading vendor channel ecosystems through:

• Partner hub management

• Campaign activation

• Co-branded marketing support

• Partner content programmes

• Channel engagement initiatives

Start benefiting from greater visibility, activation and measurement with the Cleo Channel Performance Tracker.