The Cleo NEP

framework

Our unique set of tools and services help brands go beyond
awareness, connecting people with causes to drive real impact.

Tell your story in a way that moves people.

We help brands creatively tell stories that resonate, tackling audience pain points and showing how solutions help. From insight to execution, we turn strategy into a compelling creative hook that drives engagement and action.

Lenovo Data Storage Central Hub

A thought-leadership content hub helping businesses keep up with growing data, while driving engagement and leads.

Wex and Mastercard Video

Benefit-led animation launching the Wex Fleet Plus Mastercard - the all-in-one expense management platform.

Brother Printers (BrotherZone)

A partner programme hub with resources, incentives, competitions – soon to feature its own AI agent.

Brocade and Lenovo Webinar Series

Three 15-minute sessions on Storage Network Modernisation - for fast, focused, and future-ready insights.

Engage your audience in earn-to-give experiences

Experience is where connection becomes participation. Cleo offers four pathways:

Each activity can be linked to a cause, so every moment of learning, moving, shopping, or playing also creates measurable good.

Whether it’s employees completing eLearning, fans playing a branded game, or shoppers buying a product, every interaction can deliver both engagement and impact.

MK Dons Shop-to-earn: Fans buying a special edition MK Dons shirt also provide a school meal for a local child – turning loyalty into community good.

Turn participation into measurable good.

Our Earned Purpose™ platform powers every engagement programme. Purpose isn’t claimed – it’s earned through what you enable.

Whether logging activity in Zenkō Move, playing one of our mobile games, or shopping for a branded product, every action is tracked and tokenised on blockchain. Users then choose the cause they want to support – from reforestation to carbon capture.

This creates loyalty, advocacy, and measurable social impact for every brand we work with.

Our passion for purpose allows us to work on meaningful projects like HSBC’s Sustainability Week, an internal workplace event that brings global colleagues together on an educational journey - earning points and winning eco prizes as they go.